Opportunity Calculators

Two tools you run with a dealer, not ones you send them. In both, the dealer types their own figures and watches the number build — which is the whole reason either of them lands. Pick the one that fits the conversation you are actually having.

Ghost Home Recovery

What are your ghost homes worth?

For the dealer who knows customers stopped coming in and has never put a number on it. Water care is rarely more than about 15% of what a full-line home is worth in a year — the rest is the openings and closings, the pump that fails, the liner, the barbecue. The tool makes them build that, line by line, out of their own figures.

Use it when: You are asking a dealer to mail their lapsed list — and they think it is a shelf of chemicals.
They enter: Their book size, their lapsed count, water care spend, three service lines, their margin.
It gives back: What is sitting quiet, and what three measured response rates would return against their own numbers.
Careful: The multi-year column rides a retention rate nobody has measured. Say so before they ask.

66-Cent Local Activation

What stayed in their town last year?

For the dealer whose customer is about to compare them to a screen. One figure — their own annual sales times 66 cents — and a sentence they can take to the chamber of commerce, the local paper, the window and the receipt. There is no coupon and no redemption here, so there is no sales result to promise; what we count is what they install.

Use it when: You are asking a dealer to run the local-PR activation and "pitch the paper" needs a story attached.
They enter: Annual sales, headcount, years in the town.
It gives back: The community figure, and a written sentence with their numbers in it.
Careful: Buy-local is a tiebreaker, not a price umbrella — 92% of Canadians say they love small business, 13% shop there. State the bound yourself.

True of both, every time

Open it on their screen, not yours. Both tools ask for figures a dealer does not hand a supplier lightly. Nothing either page collects is transmitted anywhere, and both say so above the first field — but a dealer typing into their own laptop is a different act from one typing into ours.
Never fill a figure in for them. The moment you supply a number it becomes your number and they stop defending it. Both tools ship the soft fields empty or at zero on purpose; that is the argument, not an oversight.
Copy a link carries their figures. Both put everything entered into the URL after the #. A fragment never reaches a server, so nothing comes to us — but the moment it is pasted into an email or a Teams message their margin or their sales are in that message. Send it to the dealer, not about them. For your own record, use the PDF.
These are the same two tools the dealer has. Both also sit in the dealer's own DazzleVille space under Opportunity Calculators. Nothing is copied between the surfaces — they frame the same page you do, so you can never be shown two different sets of figures.