The community number

The dealer puts in their own annual sales and gets one figure: what stayed in their town last year. It is the number they walk into the chamber of commerce with, and it is what makes the local-PR activation possible — without it, "pitch the local paper" is an ask with no story attached.

How to run it

Do not open with the tool. Open with what the campaign is for — the customer who is about to compare you to a screen. The number is the evidence, not the argument.
Let them type their own sales. Round is fine. The moment you supply the figure it becomes your number and they stop defending it — same rule as the Ghost Home Recovery conversation.
Read the sentence out loud. The tool writes one for them, with their figure, their headcount and their years in the town in it. That sentence is the deliverable. It goes in the local paper, on the receipt, in the window.
Then open the activation plan. Their card has the twelve things that count as running this campaign. The number you just built is what makes the local-PR item pitch — something a dealer can actually do on Monday.
Hand it back. Print gives them a page with their own figure. Copy a link sends them the filled-in version — read the note below first.

Four things to get right

State the bound before they find it. The same CFIB research says 92% of Canadians love having small businesses around and 13% actually shop at one. Buy-local is a tiebreaker, not a price umbrella. It is on the page deliberately. A staff member who is told this argument wins price fights will lose one in front of a customer.
It is a published survey figure, not an audit of their books. Say CFIB by name. We are not claiming to have measured their store, and the page does not either.
Do not promise a result. This campaign has no coupon and no redemption, so there is no sales number to attribute to it. What we can count is what they install. Saying that yourself, before they ask, is worth more than any number here.
The link carries their revenue. Copy a link puts their figures after the #. A fragment never reaches a server, so nothing comes to us — but the moment it is pasted into an email their sales are in that message. Send it to the dealer, not about them.

One number, three ways

The FY2027 offer rule for this campaign is window, invoice, point of sale, and BBI owes the dealer "the story, three ways". The window shipped: poster, counter card, dangler. The invoice and the point of sale have not. Until they do, say so plainly to a dealer rather than implying a kit exists — and record what they install on their card either way, because the dealers who run this on their own receipts are the ones we need to learn from.

The tool

To send a dealer the blank tool, this is the address: https://bbi-community-impact.netlify.app/ To send one with their figures already in it, build it with them and use Copy a link at the bottom of the tool itself.

Below is the live tool, exactly as a dealer sees it — the same page, not a copy. On a phone, or when you want the print dialog, open it in its own tab.